WHAT EMERGING TRENDS ARE IMPACTING BULK EMAIL MARKETING?

Bulk email marketing is a continuously evolving platform whereby new trends crop up now and then with the view to further enhance the effectiveness of the campaign with improved deliverability. Some of the biggest trends which have swept the industry so far include: 1. Hyper-personalization: Dynamic Content: Use of dynamic content blocks makes

Several emergent trends in B2B databases are serving to further push the edges of innovation in data quality and relevance for business. Key trends to track include: 1. Artificial Intelligence and Machine Learning Data Enrichment: AI can be used to enhance B2B data with additional information like social media profiles, company news, and indust